ABSIDEON [ab•zai•dee•on]
A word to banish negative or unwanted thoughts.
From the Greek and Latin roots: abs- (away) ide- (thoughts) -ion (action).
WHY AND WHEN IT ALL STARTED
ABSIDEON is just starting up this year (2022). With a dream of creating a brand that not only offers the highest quality athletic wear, but one that can help people around the world build themselves up to be the best they can be.
I dream of creating a community of people that have the desire to be more than they were yesterday, and inspire others to do the same.
HOW THE BRAND IS BUILDING
I work with a local artist, ACinematics, for my brand and media development.
Working with several experienced manufacterors will help us build a quality and
reliable line of Athletic wear and accessories.
WHO WE WANT TO HELP AND HOW
We aim to help the people that struggle pushing themselves, as well as the Athletes that are consistantly pushing themselves to the next level.
We can help these people by inspiring them to go further then they ever have before by continuing to develope bigger and better programs, challenges and by building a strong and supportive community.
WHY A NAME LIKE ABSIDEON
The name "ABSIDEON" has a meaning that almost all of us can relate too. I want this brand to represent positivity, kindness and personal growth.
We can accomplish this by recognizing our toxic and negative thoughts and behaviours.
We better ourselves by "banishing them" from our minds and bodies.
ABOUT ME
My name is Dustin LJ. I am the owner and Operator of ABSIDEON Fitness. I am a Certified Personal Trainer and a Father of Two Beautiful Children.
I spent five years training with the Canadian Scottish Regiment as an Infantry Soldier in the Canadian Reserve Forces. I have spent a large portion of my life working hard labour jobs before making the move to sales. After learning the ins and outs, I decided my next step was to start my own business.
I started and failed several times. But have learned more about myself each time. Now I know that My ambition and skills are based around helping others. This is why I have decided to start a fitness community and brand. I also have a second business with a partner that is based around helping Local businesses offer affordable delivery. I started that business because of my fasination with business ownership.
